Case Study: Peacebird Fashion Clothing’s Brand Management and Store Optimization with OP’s Solutions

Background: Peacebird Fashion, a prominent clothing brand established in 1996, has flourished by effectively managing a vast network of over 5,000 chain stores. Renowned for its clear and recognizable brand attitude, as well as its creation of diverse dressing styles for different age groups, Peacebird faced the challenge of maintaining consistent standards across its extensive store network while ensuring a visually appealing and organized environment for customers.


Challenge: With more than 100 SKUs available daily during peak periods and a diverse range of clothing offerings in each store, Peacebird needed to achieve and maintain a high level of organization and visual appeal. Additionally, understanding customer behavior and accurately assessing the impact of window displays on store traffic presented significant challenges for the brand.


Solution: To address these challenges, Peacebird turned to OP’s solutions. The implementation of OP’s store inspection system allowed the brand to monitor and maintain store standards effectively. This involved using surveillance cameras to ensure that clothes in the hanging area were neatly ironed, the store environment remained clean and tidy, and the window displays consistently met the brand’s high standards. Furthermore, Peacebird utilized OP’s passenger flow statistics system (people counting system) to gain valuable insights into customer behavior and assess the effectiveness of window displays in attracting and engaging customers.


Outcome: The strategic adoption of OP’s solutions resulted in a tangible improvement in store presentation and cleanliness, leading to increased customer engagement and foot traffic. By leveraging the insights derived from the people counting system, Peacebird was able to make informed decisions to optimize its store operations and enhance the overall customer experience.

Conclusion: The successful implementation of OP’s AI camera+SaaS systems empowered Peacebird to effectively manage its extensive chain of stores, sustain its brand popularity, and make data-driven decisions to drive long-term success and customer satisfaction.


About OVOPARK OVOPARK (Suzhou) Technology Co., Ltd (OP Retail) headquartered in Suzhou, China, is a national high-tech enterprise. Since our establishment in 2016, we have been committed to revolutionizing technologies for diverse retail store scenarios: people counting, visitor analysis, customer behavior insights, store operation analysis, and more. OVOPARK’s solutions are meticulously designed with a focus on usability, top-tier security, and adaptable scalability. For further details, please visit our website or reach out to us with any inquiries.

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