Pop-up stores have become a popular choice for retailers looking to explore new markets without a significant financial commitment. Whether you’re an online-only retailer venturing into offline sales or a brand seeking to test new markets, a pop-up store can be a powerful tool in your arsenal. However, the success of a pop-up store hinges…
Consumer electronics stores are vibrant and ever-changing spaces where understanding customer behavior is paramount to success. Have you ever noticed that many electronics stores in the shopping mall have already installed people counters at the store entrance? In this blog post, we’ll unravel the significance of people counting and explore how it can revolutionize the…
The gift store industry has experienced a remarkable surge in popularity in recent years. From boutique stores to online platforms, gift stores have become a go-to destination for individuals seeking thoughtfully curated presents for various occasions. This trend is not only a reflection of the growing consumer interest in meaningful gift-giving but also an opportunity…
Background: Peacebird Fashion, a prominent clothing brand established in 1996, has flourished by effectively managing a vast network of over 5,000 chain stores. Renowned for its clear and recognizable brand attitude, as well as its creation of diverse dressing styles for different age groups, Peacebird faced the challenge of maintaining consistent standards across its extensive store…
In the hustle and bustle of everyday life, convenience stores have become an essential part of our daily routines. Whether it’s grabbing a quick snack, refueling with a cup of coffee, or picking up groceries on the go, these stores provide us with the convenience we need. However, behind the scenes, convenience store operators face…
The 24th China Retail Expo (2024 CHINASHOP), held at the Shanghai National Convention and Exhibition, served as a platform for OVOPARK to unveil brand-new products, services, and practical achievements, signaling accelerated advancements in the retail sector. Before the retail exhibition, Mr. Zhu, the co-founder of OVOPARK, delivered a keynote speech at the Consumer Goods Channel…
The retail industry is embracing AI technology to enhance customer experiences and optimize operations. AI people counting and other AI applications offer valuable insights that can revolutionize the way retailers operate and engage with their customers. AI People Counting: Understanding Customer Behavior AI people counting accurately tracks foot traffic, enabling retailers to analyze patterns and…
Unmanned convenience stores have gained popularity due to their unique offerings of 24/7 service, minimal staff requirements, and convenient cashless transactions. With the integration of artificial intelligence (AI) technologies, such as AI-powered visitor analytics and AI store audit, these unmanned stores are poised to provide a hassle-free shopping experience, attracting busy consumers seeking convenience and…
Visitor data analytics Software-as-a-Service (SaaS) solutions have emerged as valuable tools for retailers to gain insights into customer interactions, optimize store layouts, and improve overall performance. In this article, we will provide key recommendations to help retailers make informed decisions when selecting a visitor data analytics SaaS service. Define Your Goals: Before evaluating different SaaS…
People flow data, often gathered through advanced technology such as sensors, Wi-Fi tracking, or video analytics, provides valuable information about foot traffic, crowd density, and movement patterns within specific locations. This data offers a comprehensive view of how people engage with a particular area, including their dwell times, popular pathways, and peak visiting hours. By…
