In an era dominated by online shopping, brick-and-mortar retail continues to offer unique advantages. The ability to see and experience products firsthand, the convenience of purchasing daily necessities, and the opportunity to provide a personalized shopping experience are just a few of the benefits that physical stores offer. However, offline retail also faces its fair…
In an old street nestled in Suzhou, a charming bookstore cafe thrives. Born in Suzhou, it has now expanded its presence across China. Transitioning from a single store to dozens, or even hundreds, while maintaining a consistent brand image is no easy feat. How does one effectively manage each store and convey the essence of…
From smartphones to smart homes, technology has transformed the way we live and interact with the world around us. Shopping malls, being a hub of consumer activity, are not exempt from this technological revolution. To remain competitive and provide an exceptional shopping experience, shopping mall operators need to leverage technology for visitor analysis. In this…
