Leverage store data to attract and understand new customers
According to Deloitte’s report on Q1 2023 retailer and consumer trends, big retailers are expanding their customer base by adopting smaller, more compact brick-and-mortar stores. This strategy, rightsizing, gained traction in 2023 as retailers explore innovative ways to connect with the appropriate consumers while optimizing their physical store footprint. For instance, retail giants like Walmart…
