[Case Study] How Digital Transformation is Powering Convenience Store Revolution
Since its establishment in 2007, XINJIAYI has consistently ranked among China’s Top 100 convenience store chains. With an impressive growth trajectory, the brand saw a 40-50% year-over-year increase in store count in 2024 and is projected to reach 2,000 stores by 2025. As a leading fresh food convenience store chain in Central China, XINJIAYI is committed to delivering quality service to an expanding consumer base.
However, rapid expansion brought challenges in operational efficiency, supply chain management, marketing precision, and store modernization. To address these, XINJIAYI partnered with OVOPARK, leveraging digital solutions to drive innovation and operational excellence.
AI-Powered Display Management: Enhancing Customer Experience & Sales
XINJIAYI implemented OVOPARK’s AI-based display monitoring system to optimize product placement and environment control. The system tracks real-time conditions of refrigerated displays, hot food counters, and temperature-sensitive areas—ensuring compliance with standards, detecting out-of-stock situations, and monitoring temperature and humidity levels.
Immediate alerts and actionable insights allow store teams to quickly adjust layouts, restock products, and maintain ideal preservation conditions. This not only improves the shopping experience but also reduces product waste and increases operational efficiency and sales conversion.
Remote Store Supervision: Building an Agile Operation System
With OVOPARK’s remote inspection tool, XINJIAYI’s headquarters team can now monitor stores nationwide in real time, breaking traditional limits of time and space. Managers can observe staff performance, store cleanliness, food preparation, and other critical operational details.
The system also enables proactive risk management—identifying issues like non-compliant cleaning practices, improper food storage, or irregular employee operations. Once detected, alerts are immediately sent to store managers for prompt resolution, significantly elevating overall operational quality and service consistency.
Integrated Digital Operation: Efficiency at Scale
More than eight departments at XINJIAYI now use OVOPARK’s digital platform, enabling cross-department collaboration and end-to-end digital operation management. Through a tripartite mechanism—remote, onsite, and self-inspections—the company has built a robust digital governance system.
Remarkably, a compact audit team of just over ten people efficiently oversees inspections across thousands of stores. This has led to outstanding achievements:
100% self-inspection coverage across all stores
100% supervision inspection coverage
This digital transformation has not only enhanced operational transparency and agility but also set a new benchmark for scalable management in the retail industry.
XINJIAYI’s partnership with OVOPARK exemplifies how technology can empower traditional retail chains to evolve, innovate, and grow—efficiently and intelligently.
Stay tuned for more insights on digital innovation in retail!
About OVOPARK OVOPARK (Suzhou) Technology Co., Ltd (OP Retail) headquartered in Suzhou, China, is a national high-tech enterprise. Since our establishment in 2016, we have been committed to revolutionizing technologies for diverse retail store scenarios: people counting, visitor analysis, customer behavior insights, store operation analysis, and more. OVOPARK’s solutions are meticulously designed with a focus on usability, top-tier security, and adaptable scalability. For further details, please visit our website or reach out to us with any inquiries.
