Choosing the Right People Counter Based on Your Specific Needs

Looking for more opportunities? — Focus on passersby counts and walk-in rate
If a store wants to attract customers or increase customer traffic, it will usually post promotions on the window display or at the store entrance. How to know the effect of these promotions? People counters can be used to do the data analysis. There’s an indicator called walk-in rate.
Walk-in rate= walk-in customers / total number of customers outside the store*100%
This data clearly shows whether the promotions have significantly increased store traffic.

Product recommendation: passersby counter. A waterproof version is available.

Want to know product engagement?—Focus on store heatmap and dwell time
Do you actually know what customers do in your store? Where do they spend the most time? Which product areas attract the most customers? What is the average dwell time? This information is crucial to optimizing store operations. You can have a deep understanding of the products that customers are interested in by analyzing customers’ behavior and dwell time. Based on a deep understanding of the customer, you can adjust store products and layout more specifically.

Product recommendation: binocular people counter

Want to know more about your customers? —Focus on customer demographic
By understanding customers’ age range and gender, Companies can target their customers more accurately and adjust products and services accordingly. At the same time, marketing activities can be more targeted, increasing the return on investment.

Product Recommendation: AI-powered people counter or your existing cameras + AI NVR

About OVOPARK OVOPARK (Suzhou) Technology Co., Ltd (OP Retail) headquartered in Suzhou, China, is a national high-tech enterprise. Since our establishment in 2016, we have been committed to revolutionizing technologies for diverse retail store scenarios: people counting, visitor analysis, customer behavior insights, store operation analysis, and more. OVOPARK’s solutions are meticulously designed with a focus on usability, top-tier security, and adaptable scalability. For further details, please visit our website or reach out to us with any inquiries.