Why Do Stores Install People Counting Systems?
Why do stores install people counting systems? Customer flow is the most important part of a store and reflects the future development trend. People counters are installed in the business area to accurately count the number of customers entering and leaving each entrance in real-time so that you can manage your stores based on real-time data.
People Counter Installation
People counting equipment is mainly used in shopping malls, stores, clubs, exhibition halls and other places. It can be installed on the ceiling above the door. We also have waterproof people counters that can be installed outdoors.
Benefits Of People Counting System
Accurate people counting analysis meets the multi-faceted needs of different consumer groups. Fine management is based on facts and speaks with numbers. Decision makers and managers analyze data and use it to serve customers and merchants. Customer flow is a core element for business. Sufficient and effective customer flow can improve the profitability of business and maximize value.
In investment projects, accurate people counting analysis plays a very significant role in decision-making. For example, in large consumer places such as shopping malls, the service fees include customer rent, parking fees, advertising fees, etc. In order to increase operating income, the occupancy rate and rental level of stores and advertising spaces must be increased as much as possible. If a shopping mall has few shops, it will directly affect customer flow and, in turn, sales, which is very unfavorable for both the shops and the managers of the shopping mall.
Unreasonable distribution of shops will also have a significant impact on the distribution and driving effect of pedestrian flow. Therefore, shopping malls should not only improve the occupancy rate of shops but also make reasonable arrangements for the distribution of shops on floors and locations to maximize the flow of people passing through all shops and balance the overall popularity of the shopping mall.
Install people counters at each entrance, exit, floor, passage, and even in front of each store in the shopping mall to obtain the customer flow distribution at different periods. The tenants with outstanding performance in the same type of store can be immediately seen, and the business areas with poor performance can be immediately paid attention to. The adjustment of the tenant mix is no longer blind, and scientific analysis can be carried out through the customer flow data.
In marketing planning, accurate people counting analysis can also help companies better promote to target groups, increase visibility and attract customers. Some activities, such as regular and seasonal activities, as well as temporary or special activities, can attract customers, allowing them to enjoy a full range of service experiences, meeting their diverse needs, stimulating their desire to buy, and turning potential demand into purchasing behavior.
About OVOPARK OVOPARK (Suzhou) Technology Co., Ltd (OP Retail) headquartered in Suzhou, China, is a national high-tech enterprise. Since our establishment in 2016, we have been committed to revolutionizing technologies for diverse retail store scenarios: people counting, visitor analysis, customer behavior insights, store operation analysis, and more. OVOPARK’s solutions are meticulously designed with a focus on usability, top-tier security, and adaptable scalability. For further details, please visit our website or reach out to us with any inquiries.
