The power of real-time occupancy monitoring: benefits for stores and customers
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The power of real-time occupancy monitoring: benefits for stores and customers

In today’s fast-paced retail environment, staying ahead of the competition requires making informed decisions and providing excellent customer experiences. Real-time occupancy monitoring has emerged as a valuable tool for both stores and customers, offering a range of benefits that enhance operations and improve satisfaction levels. In this blog post, we will explore why real-time occupancy…

Captivating customers: retail store design and decoration tips for holiday season
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Captivating customers: retail store design and decoration tips for holiday season

As the holiday season draws near, retailers are gearing up for the highly anticipated shopping events of Black Friday and Thanksgiving. While the allure of deals and discounts is undeniable, the ambiance and visual appeal of retail stores are equally important in attracting customers. In this blog post, we will delve into some tips in…

Ensuring public safety: technical approach to Halloween crowd management
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Ensuring public safety: technical approach to Halloween crowd management

Last Halloween, Itaewon, a bustling district in South Korea, experienced a tragic incident that claimed the lives of 159 people and left over 100 injured. The devastating accident served as a wake-up call for the community, urging them to find a solution that would prevent such incidents from happening again. In response, Seoul has taken…

Enhancing automotive exhibitions with people counting solutions
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Enhancing automotive exhibitions with people counting solutions

Automotive exhibitions serve as a platform for car companies to showcase their latest models and engage with potential customers. However, organizing an effective booth layout, optimizing visitor experience, and ensuring safety can be challenging. In this blog post, we will delve into the benefits of implementing a people counting solution for automotive exhibition booths and…

Unveiling the power of heatmap statistics: insights for store owners
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Unveiling the power of heatmap statistics: insights for store owners

Passenger flow statistics in retail stores encompass more than just counting the number of people entering the store. It provides a wealth of data, including the number of people who entered the store at different times, storefront passersby, the length of time customers stayed in the store, and even customer attributes. While it’s true that…

Why retail stores should utilize storefront passersby data for improved performance
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Why retail stores should utilize storefront passersby data for improved performance

For traditional physical store merchants, passenger flow serves as an important indicator of daily store operations. While stores typically focus on data regarding the number of people who have entered the store, there is another crucial indicator: storefront passersby. To better understand the idea of passersby and their role in the customer journey, let’s first…

Empower brick-and-mortar retail with visitor demographic analytics
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Empower brick-and-mortar retail with visitor demographic analytics

In an era dominated by online shopping, brick-and-mortar retail continues to offer unique advantages. The ability to see and experience products firsthand, the convenience of purchasing daily necessities, and the opportunity to provide a personalized shopping experience are just a few of the benefits that physical stores offer. However, offline retail also faces its fair…

Spooktacular strategies for Halloween marketing: boost customer engagement and maximize sales
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Spooktacular strategies for Halloween marketing: boost customer engagement and maximize sales

As the Halloween season approaches, brick-and-mortar retailers are preparing to captivate customers with thrilling displays and enticing promotions. In this blog post, we will explore how our people counting and retail analytics solutions can help you take your Halloween marketing efforts to the next level. Haunt Your Customers with Irresistible Store Displays: When it comes…

OP Retail celebrates 7th anniversary: let’s keep moving!

OP Retail celebrates 7th anniversary: let’s keep moving!

October 10th is World Mental Health Day. Coincidentally, just two days prior, OP Retail celebrated its 7th birthday with an exhilarating running competition. As part of our tradition, OP Retail organized a running challenge and a team relay race, incorporating elements of charity and promoting physical and mental well-being. The 7th Anniversary Public Welfare Running Challenge…

Four pillars of store management: display, service, operation, and promotion
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Four pillars of store management: display, service, operation, and promotion

The world of store management revolves around four pillars that can greatly influence the success of a store: display, service, operation, and promotion. In the age of digitalization, these elements can be further optimized, leading to unexpected outcomes. In this article, let’s delve into the changes that digitalization can bring about in each of these areas:…