Product Display, The Last Mile of Terminal Sales
Competition in the retail industry is becoming increasingly fierce. Operators are doing their best to improve their competitiveness in all aspects, from product planning, introduction, and marketing planning to member management. They want to enhance store sales performance but often overlook an important point: product display.
Product display is one of the opportunities to promote terminal sales. Surveys show that 87% of customers’ final purchase decisions depend on the scientificity and conspicuousness of product display.
Good product display will not only leave customers with the impression of good management and serious customer service, but also help retail stores achieve good product management, stimulate customers’ desire to buy and increase store sales performance, but also enhance the brand image of chain enterprises and enhance competitiveness.
Basic principles of product display
1. Safety and cleanliness
Safety is the primary prerequisite for product display. The stability of the display must be ensured to ensure that it will not fall easily.
Hygiene is also very important for the image and attractiveness of the product. Clean products make customers feel pleasing to the eye, so the display of products must also follow the principles of neatness and cleanliness.
2. Easy to see and easy to select
The average human vision is from 110 to 120 degrees, and the visual width range is 1.5m to 2m. Therefore, under normal circumstances, it is easiest to see 20 degrees downward from the human eye, while the viewing angle when walking in a store is 60 degrees, and the visual range is 1m. Therefore, in the display of goods, it is necessary to match the customer’s line of sight, focus on the golden position and place the key points to attract the consumer’s attention to the maximum extent.
3. Easy to take and easy to put back
When buying goods, they usually take the goods in their hands and confirm them from all angles before deciding whether to buy them.
If the displayed goods are not easy for customers to take and put back, they may lose the opportunity to sell the goods just because of this.
After clarifying several basic principles of product display, you can also use some techniques to make product display more advantageous, such as:
Display products and packaging according to their appearance. If you observe customers shopping carefully, you will find that customers are more interested in playing with and touching novel and fashionable products. Displaying products with unique appearance or packaging is also a good way to attract attention.
Make full use of the lighting effect of the product display. As one of the most important elements, lighting often plays a finishing touch in the display of goods. It can not only provide physical lighting but also create an atmosphere and visual effect of the store.
Therefore, combined with the characteristics and categories of the goods, light is used as a sensitive source to stimulate nerves and psychology, and then through the processing and combination of colors, the display of goods resonates with consumers, thereby generating the emotional needs of consumers.
Product display is a sales science, not just about placing items. Only by mastering the principles and techniques of product display and applying them in practice can we achieve the highest level of display, thereby stimulating customers’ consumption enthusiasm and promoting product sales.
About OVOPARK OVOPARK (Suzhou) Technology Co., Ltd (OP Retail) headquartered in Suzhou, China, is a national high-tech enterprise. Since our establishment in 2016, we have been committed to revolutionizing technologies for diverse retail store scenarios: people counting, visitor analysis, customer behavior insights, store operation analysis, and more. OVOPARK’s solutions are meticulously designed with a focus on usability, top-tier security, and adaptable scalability. For further details, please visit our website or reach out to us with any inquiries.
