People Counting Technology: From Simple Counting to Digital Drain
Survey data shows that business operators increasingly hope to have a technology that can provide in-depth insights and explorations into customers, understand their consumption psychology and preferences, and collect full-chain customer flow data such as movement trajectory patterns, store visit frequency, and store stay time.
As China’s leading retail technology service provider, OVOPARK provides a package of solutions for physical operations, including technology, products, data, and store implementation. OVOPARK combines smart cameras with analysis systems to form a precise customer flow analysis system. The system integrates technologies from multiple fields such as video processing, tracking technology, and artificial intelligence to achieve scene-defined statistical areas, de-duplicate statistics of store clerks and repeat store visitors, and support in-depth analysis of in-store customer characteristics.
The precise customer flow analyzer can achieve multiple uses with one device, including statistics of customer flow outside the store and customer flow into the store, and accurately calculate the number of customers and their walking direction in the specified area. In addition, the most important thing is that it can analyze and apply the quality of customer flow, and make customer flow statistics report analysis an efficient tool for data indicators and marketing means. The specific commercial value is different for different deployment locations:
1. Deployed above each entrance and exit of the store:
Traffic trend insights: customer flow, peak hours, weekly conversion rate trends, profit contribution points, and other trend insights
Traffic change analysis: the impact of holidays, promotions, weather, etc. on customer flow, adjusting the arrangement of goods and personnel, etc.
Analysis of improving floor efficiency: improper display; lack of categories; improper matching, etc.
2. Deployed in the aisles or above the shelves of the store
Traffic line optimization: analysis of customer flow blind spots and customer flow trajectories, optimization of traffic lines, and increase of customer flow dwelling time
Display optimization: analysis of customer flow hot and cold zones, adjustment of center island and float display, and increase of product linkage rate
Product replacement: analysis of shelf attention, replacement of slow-moving products, and improvement of sales performance
We have built a data visualization platform, and managers can generate the required data reports according to different time periods. This allows them to effectively analyze and formulate reasonable solutions or marketing plans, etc., thereby improving work efficiency.
1. Customer flow dashboard: View customer flow, sales and other data overviews through the customer flow dashboard; select day, week, month, quarter, year and other time dimensions to view data trends;
2. Customer flow full process monitoring: Managers can grasp the sales, customer flow, transaction rate, customer unit price, store customer flow ranking, customer flow trend and other data in real-time
About OVOPARK OVOPARK (Suzhou) Technology Co., Ltd (OP Retail) headquartered in Suzhou, China, is a national high-tech enterprise. Since our establishment in 2016, we have been committed to revolutionizing technologies for diverse retail store scenarios: people counting, visitor analysis, customer behavior insights, store operation analysis, and more. OVOPARK’s solutions are meticulously designed with a focus on usability, top-tier security, and adaptable scalability. For further details, please visit our website or reach out to us with any inquiries.
