Breaking the Mold: How to Reinvent the Casual Food Industry with Intelligent Store Operations Technology

The snack bulk retail sector in China boasts powerful supply chains but suffers from homogenized store formats and product selections, some brands enjoy high regional recognition but lack national influence. The phenomenon of “involution” has emerged, necessitating differentiation strategies to stand out.

MMHM Group, which is leading the snack chain industry to open the era of 10,000 stores, successfully broke through the homogenized competition pattern by cooperating with Jay Chou for endorsement last month. Leveraging the national appeal of their celebrity endorser brought wider brand awareness, particularly in national market expansion efforts, the brands successfully attracted a large number of new customers and improved their image. Despite this initial success, the brands need to continuously monitor changes in customer demographics and better understand the needs of different customer profiles. They also need to improve customer retention rates and foster repeat purchase habits through more refined operational strategies.

To sum up, this marketing campaign of MMHM Group not only enhances the brand awareness, but also provides a reference case for other snack volume brands to differentiate themselves from the competition. However, to stay ahead in the competitive market, brands need to continue to innovate and adjust their strategies.

Therefore, MMHM Group chose to use OVOPARK’s store operation and management platform. the AI people-counting analysis service provided by OVOPARK provides different customer profiles for the group’s stores in different regions, which helps the stores to make differentiated adjustments and distinctive brand personalities, and effectively improves customer satisfaction and increases customer stickiness. The customer flow analysis system and intelligent replenishment system based on image recognition, as well as intelligent information and data analysis services, can help stores better plan, execute, and evaluate offline marketing activities.

The data provided by OVOPARK not only ensured the success of these campaigns, but also provided valuable insights for future marketing decisions. As well as help the further expansion of snack volume stores in terms of digital management, front- and back-end management systems, operational efficiency, and revenue optimization.

About OVOPARK OVOPARK (Suzhou) Technology Co., Ltd (OP Retail) headquartered in Suzhou, China, is a national high-tech enterprise. Since our establishment in 2016, we have been committed to revolutionizing technologies for diverse retail store scenarios: people counting, visitor analysis, customer behavior insights, store operation analysis, and more. OVOPARK’s solutions are meticulously designed with a focus on usability, top-tier security, and adaptable scalability. For further details, please visit our website or reach out to us with any inquiries.